The new company recognizes how core gaming has become in the entertainment landscape, with more than 3.7 billion people worldwide estimated to be actively playing video games. “Gen Z, which accounted for nearly 40 percent of North American moviegoers last year, ranks gaming as its favorite form of entertainment,” the partners also highlighted. [...] Recent hit screen adaptations of games include A Minecraft Movie, Amazon’s Fallout series and HBO’s The Last of Us. They have “demonstrated the enormous potential of gaming IP across both theaters and streaming,” Griffin and Entertainment 360 said. “HITpoint will combine Griffin’s relationships with game developers and publishers with Entertainment 360’s producing track record on IP-driven franchises, including Game of Thrones. In addition to providing opportunities for the firm’s clients, the [...] Both companies have experience at the intersection of gaming and Hollywood. Entertainment 360 clients are writing and starring in the upcoming The Legend of Zelda film, and the firm is also producing a recently unveiled an adaptation deal with Universal for an Atari property that wasn’t immediately disclosed. And Peter Levin, co-founder and managing director of Griffin Gaming, played a key role in bringing Fallout to the screen.